Whole Latte Love in Riverdale
By Matthew Townsend | December 11th, 2007 | | 
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- Published in: New York Daily News
JAVA-SCRIPT: Starbucks opened a shop in Riverdale, thanks to a campaign launched by a local real estate.
Bronx -
Daniel Wright got so tired of Riverdale’s lack of a Starbucks that he recruited one.
As a Riverdale real estate broker, Wright rarely went a workday without a potential client asking the same deflating question: “Where’s the nearest Starbucks?”
He e-mailed. He called. He pleaded.
Wright’s efforts paid off last month when the Bronx’s third Starbucks opened on Johnson Ave. and 235th St.
Slate had this interesting story about Starbuck’s reverse curse on Mom and Pop coffee shops. I wonder how much increased business for Mom and Pops is generated not by overflow, but by purely embittered patrons who thirst for a cup of moderate-strength black coffee for under a dollar, such as myself.