Comments on: Target Aims at Bullseye Pop-up Shops http://nycitynewsservice.com/2008/10/08/target-aims-at-bullseye-pop-up-shops/ New York News from the CUNY Graduate School of Journalism Thu, 11 Mar 2010 04:23:41 -0800 http://wordpress.org/?v=2.9.1 hourly 1 By: sloane http://nycitynewsservice.com/2008/10/08/target-aims-at-bullseye-pop-up-shops/comment-page-1/#comment-15276 sloane Sun, 26 Oct 2008 17:37:54 +0000 http://nycitynewsservice.com/?p=812#comment-15276 This is an interesting approach and seems like a reasonable balance to Target's major new ad campaign on which, at least according to The Marketing Doctor's blog, they are spending 3/4s of their advertising budget. It seems a little crazy to me to spend such a huge portion of a company's advertising budget on one strategy, no matter how reasonable it seems (putting all the eggs in one basket...) - but Dr. Tantillo/the marketing doctor at least seems to think that it's a smart approach. <a href="http://blog.marketingdoctor.tv/2008/10/24/value-for-money-is-back--target-does-marketing-right.aspx" rel="nofollow">Tantillo's full post </a> This is an interesting approach and seems like a reasonable balance to Target’s major new ad campaign on which, at least according to The Marketing Doctor’s blog, they are spending 3/4s of their advertising budget.

It seems a little crazy to me to spend such a huge portion of a company’s advertising budget on one strategy, no matter how reasonable it seems (putting all the eggs in one basket…) – but Dr. Tantillo/the marketing doctor at least seems to think that it’s a smart approach.

Tantillo’s full post

]]> By: Write Stuff » Keep it simple and strong. http://nycitynewsservice.com/2008/10/08/target-aims-at-bullseye-pop-up-shops/comment-page-1/#comment-14823 Write Stuff » Keep it simple and strong. Thu, 16 Oct 2008 17:12:31 +0000 http://nycitynewsservice.com/?p=812#comment-14823 [...] Ker and Jessica Firger did a good explainer on “pop-up stores” that create marketing buzz for retailers. Kate Zhao did some [...] [...] Ker and Jessica Firger did a good explainer on “pop-up stores” that create marketing buzz for retailers. Kate Zhao did some [...]

]]> By: Clips of the Week » Blog Archive » Oct. 4 - 10, 2008 http://nycitynewsservice.com/2008/10/08/target-aims-at-bullseye-pop-up-shops/comment-page-1/#comment-14755 Clips of the Week » Blog Archive » Oct. 4 - 10, 2008 Wed, 15 Oct 2008 00:05:13 +0000 http://nycitynewsservice.com/?p=812#comment-14755 [...] Firger and Maureen Ker’s TV-and-print package about the “pop-up” store trend made the News [...] [...] Firger and Maureen Ker’s TV-and-print package about the “pop-up” store trend made the News [...]

]]>