}
Struggling Merchants Get Creative
By Igor Kossov | March 27th, 2009 | 
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- Published in: Brooklyn Daily Eagle
Igor Kossov
HEALTHY CHOICE?: Eli Dayan recently opened Health-E, a vegan cafe, on Kings Highway, hoping his niche business will prove recession proof.
When Victor Ricardi opened the Sports Page bar in Gravesend eight years ago, he did not anticipate the collapse of the U.S. economy.
The 2003 smoking ban whittled away at his customer base. More recently, people’s tendency to shop at local liquor stores because of the recession all but eliminated his clientele.
Instead of closing permanently, Ricardi dismantled the bar’s interior and turned the storefront into a coffee and sandwich shop last fall.
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