New York City is going green by painting roofs white. An initiative called NYC Cool Roofs is encouraging building owners to paint the roof of their building with a reflective white paint. The paint contains special properties that reduce carbon emissions, energy use and cooling costs.
The program was launched in 2009 as a part of Mayor Bloomberg’s PlaNYC sustainability program, which aims to reduce the city’s greenhouse gas emissions by 30 percent by 2030.
