Opening a New Chapter in the Rockaways

Jianna Heuer had always dreamed of opening a bookstore.

Shortly after she and her husband, Jason, moved to the Rockaways in 2016, she joined Ladies of Business Rockaway Beach. They advised her to start with a pop-up shop.

Almost a dozen temporary stops later, the Heuers are planning to open their permanent Avoid the Day bookstore next month—in a part of the city where there have been none.